IA Summit talk: Facets are Fundamental

I gave a talk at the recent IA Summit in Vancouver entitled “Facets are fundamental: rethinking information architecture frameworks.”

My talk notes and slides are now available for anyone interested.

Update: A review of my talk has been posted at Boxes and Arrows.

Abe

Workshop: How to Build a Product People Will Buy

Entrepreneurs Only Workshop: How to Build a Product People Will Buy

Have lunch with Barry Beith of HumanCentric Technologies and Shimon Shmueli of Touch360, the founders of two design firms that are based in the Research Triangle. They’ll share their perspectives on building products that sell and how entrepreneurs with a limited budget can utilize good design techniques without spending a fortune.

March UX Cocktail Hour

Date: Tuesday, March 28th 2006

Time: 6:00 PM

Address: Johnny Carino’s in Southpoint

Ready for the first UX Cocktail Hour sponsored by the TriUPA? It’s here! Same great people gabbing about UX issues over dinner and drinks!

Hope to see you there; please RSVP if you can make it.

Is Target’s Pill Bottle Good User-centered Design?

“Do you really want to know what I think?” We assured her we did and were met with an outpouring of frustration related to the new design. While she immediately agreed it was better for consumers, she complained that the bottle was designed in a way that made her job significantly harder, even claiming it took her twice the time to fulfill prescriptions. More specficially, she complained about the inset area in which the label needed to be applied. If not applied just right, it was impossible to insert the info card. That led her to then complain about the card itself. She noted that it took significant time to make as they needed to be folded “just right” and could be easily ruined. By her reaction, it seemed clear that no one had ever asked her what she thought about this tool which she used more than any other.

An interesting counterpoint to all the fuss over Target’s pill bottle design argues that a key user group–pharmacists–were overlooked.

Abe